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Journey mapping

Journey mapping

I generated my first user journey early on in the project, when the aim of Edible Space was only to help users choose a plant.

Map 1: Jess finds a plant

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When the app's purpose expanded beyond simply choosing plants, to also providing care instructions and a problem solving service, I returned to journey mapping.

Map 2: Jess finds plants, cares for them and resolves problems, before repeating the cycle.

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I also mapped another user journey, to test out the concept in a different scenario.

Map 3: James finds plants, cares for them and resolves problems, before repeating the cycle.

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These journeys helped me map out my app's sections.

App sections and actions

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